The Brief: Create a TV advert for Doritos that entertains your mates as much as it does you.
Target Audience: Young people who love to socialise.
Considerations: What Doritos stands for as a brand.
Must be 29 seconds long. (No more or less)
What should my Doritos ad be about?
We can’t give you an idea for your ad.
Sorry about that.
But we can give you an idea of what Doritos stands for as a brand. We’re all about getting it started. Sharing. Good times. Having a laugh. Irreverence. Think big, bold, flavours that are packed with crunch.
We’re looking for an ad that entertains your mates as much as it does you. One you’re proud to share. One that makes all the other contestants wish they’d done it themselves.
One that is undeniably cool.
Be creative and original with your entry. Seriously. What will make Doritos stand out from all the other boring ads that young, social people are bombarded with on TV? Is there a clever new way to talk about Doritos, or one of our flavours? An inspired endline, maybe. A genius gag, possibly.
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