Alan Fletcher is described as “Britain’s best ever Graphic designer” by the Observer and “One of the giants of 20th Century design” by the Guardian. The CUBE gallery exhibition was set up to celebrate the works of this great designer and let the people of Manchester sees his work. Alan Fletcher worked for clients such as Fortune magazine, British arm of Time, Pirelli, Penguin, Shell and IBM. He also taught at Central School of Art in London and later was a founder of Design agency Pentagram.
Throughout the exhibition you see lots of types of work from advertising, typography, Brand identity, letterheads, calendars, posters.
When walking into the exhibition you are fulfilled with lots of colour, bright colour, subtle colour and now and again a simplistic black and white piece with maybe one small colour. You are overcome with warmth, enjoyment and humour, it makes you look at a piece of work and smile pleasantly. His work combines simplicity with enjoyment, laughter and enthusiasm.
Alan Fletcher once said "I like to reduce everything to its absolute essence, because that is a way to avoid getting trapped in a style."
I loved how all his work has a different style, throughout his work he experiments with a variety of styles never keeping the same but always keeping the value of simplicity and enjoyment. I think it shows through his work how much he loved and enjoyed Graphic design; his enthusiastic passion brought much happiness into his work.
His typographical work is very fun and again experimental, testing what is good design? What is bad?
I thought all of his work was very atheistically pleasing and I really enjoyed the exhibition and seeing his work. Alan Fletcher is a very influential Graphic Designer and I’m sure him and his work will influence my own work and others in the future.
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