Baskerville is a transitional serif typeface designed in 1757 by John Baskerville (1706-1775) in Birmingham, England. Baskerville is classified as a transitional typeface, positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni and Firmin Didot.
The Baskerville typeface is the result of John Baskerville's intent to improve upon the types of William Caslon. He increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the characters became more regular. These changes created a greater consistency in size and form.
In 1917 after falling out of use with the onset of the modern typefaces such as Bodoni, Baskerville was revived in by Bruce Rogers.. In 1923, the typeface was also revived in England by Stanley Morison. Most recently, the Baskerville typeface was used as the basis for the Mrs Eaves typeface in 1996, designed by Zuzana Licko.
The font is used widely in documents issued by the University of Birmingham. A modified version of Baskerville is also prominently used in the Canadian government's corporate identity program – namely, in the 'Canada' wordmark.
The Folio Bible printed by Baskerville in 1763.
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